Trade fairs and exhibitions are an important part of the Kenyan economy, providing a platform for businesses to showcase their products and services to potential customers and partners.
They also offer an opportunity for businesses to learn about new trends and technologies in their industry, and to network with other professionals.
There are a number of trade fairs and exhibitions held in Kenya throughout the year, covering a wide range of industries, including agriculture,tourism, construction, energy, food and beverage, manufacturing, and healthcare.
Best Trade Fairs and Exhibitions in Kenya
1. Narok County Business Week Trade Expo
The Narok County Business Week is the largest trade fair in Narok County, and one of the largest in Kenya. This trade fair is organized by The County Business Week.
The fair showcases a wide range of products and services, including agricultural products, livestock, tourism services, and manufacturing products.
It is held annually for a period of 3 days, and attracts exhibitors from not only Narok County but also all over the country and other countries.
In 2024, the Narok County Business Week Trade Expo will be held on 13th to 15th March at Ole Ntimama Stadium. You can find more details about this expo or register here as an exhibitor. This expo is created to bring together corporate organizations and businesses drawn from different sectors of the economy.
The Narok County Business Week is a popular event for both businesses and consumers. Businesses use the fair to launch new products, promote their brands, and generate leads.
Potential customers use the fair to check and purchase products and services, and to learn about new businesses in the county.
2. Nakuru County Business Week Trade Expo
The Nakuru County Business Week is a top trade fair in Nakuru County, and among the leading in Kenya. It is held annually for a period of one week, and attracts exhibitors from all over the country.
Different products and services are showcased in this fair, including agricultural products, manufacturing goods, and tourism services.
This Trade Fair is held once annually for 3 days. In 2024 the Nakuru County Business Week will take place on 22nd to 24th May. You can find more details or register as an exhibitor here.
The Nakuru County Business Week is a popular event for both businesses and consumers. Businesses use the fair to launch new products, promote their brands, and get new customers.
Consumers use the fair to browse and purchase products and services, and to learn about new businesses in the county.
3. Nyeri County Business Week Trade Expo
This is a yearly trade expo and conference held in Nyeri county. In 2024, the event will be held on 24th to 26th July.
The theme for this trade expo is ‘Enabling Patnerships for Sustainable Development’. The event is mainly focused on showcasing the main economic activities in Nyeri County which include agriculture, tourism, and trading among others.
You can register as an exhibitor for Nyeri County Trade trade expo here.
4. Nairobi International Trade Fair
The Nairobi International Trade Fair is one of the biggest trade fairs in Kenya, and one of the largest in East Africa. It has been happening since 1902.
It is organized by the Agricultural Society of Kenya (ASK) and was formerly known as ASK Trade Show.
It is held annually for a period of seven days, and attracts exhibitors and attendees from all over the world.
The fair showcases a wide range of products and services, including agricultural products, livestock, manufacturing products, and tourism services.
5. Mombasa International Show
The Mombasa International Show is another large trade show organized by the Agricultural Society of Kenya. It attracts exhibitors from all over the world.
The fair showcases a wide range of products and services, including agricultural products, manufactured goods, and tourism services.
6. Kisumu Regional Show
The Kisumu Regional Show is a major trade fair held annually in Kisumu, Kenya. It usually happens at Mambo Leo Showground, and attracts exhibitors and visitors from Kenya and neighboring countries like Uganda and Rwanda.
It takes place in the month of July. The fair showcases a wide range of products and services, including agricultural products, livestock, manufacturing products, and tourism services.
7. Eldoret National Show
The Eldoret National Show is a major trade fair that occurs every in Eldoret, Kenya. It attracts visitors and exhibitors from all over the world.
The fair showcases a wide range of products and services, including agricultural products, sports, manufacturing products, and hospitality.
Benefits of Attending Trade Fairs and Exhibitions in Kenya
There are many benefits to attending trade fairs and exhibitions, both for businesses and consumers.
Benefits for Exhibitors/Businesses
- Meet potential customers and make sales: Trade fairs and exhibitions are a great way to generate leads and sales for your business. By showcasing your products and services to a large number of potential customers, you can increase your brand awareness and generate interest in your offerings.
- Launch new products and services: Trade fairs and exhibitions are a great platform to launch new products and services. By introducing your new offerings to a large number of potential customers, you can get feedback and generate excitement for your latest products and services.
- Network with other professionals: Trade fairs and exhibitions are a great opportunity to network with other professionals in your industry. By meeting and connecting with other businesses, you can learn about new trends and technologies, and develop partnerships and collaborations.
- Research the market: Trade fairs and exhibitions are a great way to research the market and learn about your competitors. By visiting the booths of other businesses, you can see what other companies are offering, and what the latest trends are in your industry.
Benefits for Visitors/Consumers
- View and purchase products and services: Trade fairs and exhibitions are a great place to browse and purchase products and services. By having a wide range of products and services on display in one place, consumers can easily compare different products and prices, and find the best deals.
- Learn about new products and services: Trade fairs and exhibitions are a great way to learn about new products and services. By visiting the booths of different businesses, consumers can learn about the latest trends and technologies in a variety of industries.
- Get discounts and promotions: Businesses often offer discounts and promotions on their products and services at trade fairs and exhibitions. This is a great opportunity for consumers to save money on their purchases.
- Network with other consumers: Trade fairs and exhibitions are a great opportunity to network with other consumers. By meeting and talking to other people, consumers can learn about new products and services, and get recommendations for businesses and products.
You may also read: The economic benefits of trade shows
Tips for Attending Trade Fairs and Exhibitions
Here are some tips for attending trade fairs and exhibitions:
- Plan ahead: Before you attend a trade fair or exhibition, it is important to plan ahead. Decide what you want to achieve from attending the event, and who you want to meet. Make a list of the businesses you want to visit, and the products and services you want to learn more about.
- Register early: Many trade fairs and exhibition events require registration in advance. This is especially important for large events. By registering early, you can save money on registration fees, and guarantee your entry to the event.
- Dress professionally: Trade fairs and exhibitions are professional events. It is important to dress professionally when attending these events. This will help you make a good impression on potential customers and partners.
- Bring business cards: Business cards are essential for networking at trade fairs and exhibitions. Be sure to bring a stack of business cards with you, and exchange them with people you meet.
- Follow up after the event: After you attend a trade fair or exhibition, it is important to follow up with the people you met. Send them an email or LinkedIn message to thank them for their time, and to continue the conversation.
Final Verdict
Trade fairs and exhibitions are a great way for businesses to connect with potential customers and partners. It enables visitors/ consumers to learn about new products and services.
If you are looking to grow your business or learn more about the latest trends and technologies in your industry, consider attending some the top trade fairs or exhibitions in Kenya.
